Four predicaments come, where should door and wind

2022-07-22
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At the end of 2015, opportunities and difficulties coexist in the development of the door and window industry this year. Specifically, in marketing, design, e-commerce, intelligence, although full of opportunities, but also a lot of obstacles

at the end of 2015, opportunities and difficulties coexist in the development of the door and window industry this year. Specifically, in marketing, design, e-commerce, intelligence, although full of opportunities, but also a lot of obstacles. For aluminum alloy door and window enterprises, these difficulties may be experienced or will be encountered in the future, and enterprises need to be completely clear and seek solutions

difficulties in marketing: selling but not selling or selling but not selling

doors and windows www.yzymc CC products are durable goods. Even if the brand has made a high frequency of marketing exposure, it can really reach the "in demand" consumer group, but in fact, the proportion is quite low; For most people who don't need it, they won't remember a door and window brand. On the other hand, for most factories, their "customers" are actually dealers, not consumers, and their marketing is more often done for dealers

because it is durable goods, this kind of marketing has little direct help to the brand market sales, which is equivalent to "selling but not selling"; And some time that can really bring sales, such as "blasting", for brands, it is "selling but not marketing", only for a moment of pleasure, but losing the tone of the brand. Some people say that there are too few talents in the door and window industry, which may be true, but we don't rule out another possibility: the so-called tall marketing is not "compatible" with the door and window industry

difficulty of design: Design left market right

in 2015, many door and window enterprises launched original series emphasizing design, and some designers created their own brands, which seems to indicate that China's doors and windows are paying more and more attention to design, and there are many praises in the market, but whether they won the audience or not remains to be tested. Unfortunately, some imitation enterprises launched similar products at a backward time point, but they won a lot of popularity. The original enterprise is equivalent to making someone else's dowry. At a time of overcapacity, serious product homogenization and increasingly standardized market, door and window enterprises are eager to meet good designers, develop products and open up a blue ocean; Designers also hope to find factories that can successfully commercialize the concept. The current dilemma is whether consumers and factories do not understand design, or designers do not understand the needs of consumers and factories

the dilemma of e-commerce: is e-commerce double 11? Double 11 is to brush the sense of existence

the e-commerce of doors and windows, which was once hot in the early years, is now "hot discussed" by the industry only during the double 11. The double 11 internet promotion, which ended last month, has made the door and window industry lively. The top three are the same as last year. For some door and window enterprises, the double 11 is not for profit, but to brush their faces and improve their popularity; Door and window e-commerce and tmall Taobao are more like advertising platforms to improve visibility than channels for door and window enterprises and dealers to survive

difficulty of intelligence: intelligent doors and windows that are not intelligent

the door and window industry is too lonely. Therefore, in 2015, many enterprises tried hard to get some new things in order to increase the topic, such as "intelligence". In our imagination, the smart door and window should be like this. Take the chair as an example, the backrest will be automatically adjusted according to your back, and it will rise and fall according to your height to achieve maximum comfort. However, in reality, intelligent door and window products are not practical... It seems that door and window enterprises still need to make more efforts in the research and development of intelligent products

in general, marketing, design, e-commerce, and intelligence have always been common topics in the aluminum alloy door and window industry. Enterprises can achieve better development only by clarifying the above difficulties and seeking solutions according to the actual situation

[source: youzhiya doors and windows]

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